Idea Lounge


Jun
9

The CPG Marketing + Procurement Dilemma

By Editor

For Consumer Packaged Goods (CPG) companies, Marketing is a mission-critical function and a major barometer for overall brand health. The same reason we know the names Nike, Budweiser and Kleenex is the reason why Marketing is king within CPG. On…

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Jan
2

Are You Rusting?

By David Pennino

I spend more than 70% of my work life on the road visiting with clients and colleagues spread around the globe.  Despite the obvious setbacks of being away from my family, there are interesting benefits to meeting with executives…

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Jul
27

Are you satisfied?

By Editor

Customers expect nothing less than total satisfaction with their purchase experiences. How many times have you gone out to dinner and enjoyed great food but terrible service? The overall result is that you’re probably not recommending that restaurant to…

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Jan
1

Let’s Build the Case

By Editor

DATA, DETAIL AND A REASON TO BELIEVE

LogicSource utilized the Mutual Value Assessment (MVA) methodology to identify a major retailer’s product spend, current supply chain, sourcing processes and technology across the concept-to-customer lifecycle. Using an onsite team, we provided sourcing…

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Dec
22

Don’t Be Afraid to Think Big About Measurement

By Editor

USING STRATEGIC PROCUREMENT METRICS TO CREATE ENTERPRISE VALUE

LogicSource’s Mutual Value Assessment frequently shows that businesses are spending more than they thought. Based on their collective experience of implementing new enterprise-level metrics across a number of industries, LogicSource recommends viewing…

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Nov
20

On Change: Don’t Be a Turkey

By David Pennino

After many years in professional services, technology, and business process outsourcing, one phrase always comes back to me at the beginning of any new engagement: “Turkeys don’t vote for Thanksgiving.” Sure, it’s a bit of dark humor, but it…

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