Idea Lounge


Aligning the Interests of Buyers and Suppliers

By Editor

The Counterintuitive Truths of Supply Chain Management 


Important ideas get lost in translation when moving from concept stage to real-world execution. LogicSource believes the best way to align buyer and supplier interests is to embrace the counter-intuitive truths of supply…

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The CPG Marketing + Procurement Dilemma

By Andrew Rader

For Consumer Packaged Goods (CPG) companies, Marketing is a mission-critical function and a major barometer for overall brand health. The same reason we know the names Nike, Budweiser and Kleenex is the reason why Marketing is king within CPG. On…

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