Jun
9
...
![](https://logicsource.com/wp-content/uploads/2017/04/AdobeStock_120489269-e1600466041769-scaled.jpeg)
The CPG Marketing + Procurement Dilemma
For Consumer Packaged Goods (CPG) companies, Marketing is a mission-critical function and a major barometer for overall brand health. The same reason we know the names Nike, Budweiser and Kleenex is the reason why Marketing is king within CPG. On…