Idea Lounge


Introducing … Buying as a Service

By Sam Vail

One company can’t do it all. That’s why organizations often seek external support for areas outside of their core competency. They work with outside legal counsel, employ advertising agencies, rely on public relations firms and outsource payroll.  Allow me…

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The CPG Marketing + Procurement Dilemma

By Editor

For Consumer Packaged Goods (CPG) companies, Marketing is a mission-critical function and a major barometer for overall brand health. The same reason we know the names Nike, Budweiser and Kleenex is the reason why Marketing is king within CPG. On…

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