With looming threats of recession and a highly inflationary environment, the onus is on business leaders to be as prepared as possible for the worst while still being ready to seize any opportunities to improve profits when the time is right. Reactionary measures like raising prices or laying off employees may offer a short reprieve, but sustainable, actionable strategies are what’s needed to counteract these issues, keep customers happy, and defend your market position.

Watch our interview with LogicSource CEO and founder David Pennino as he talks about how procurement can enable companies to succeed in a volatile marketplace — without raising prices or negatively impacting their consumers.