Ultimate Fighting Championship® Selects LogicSource to Improve the Creative Production Process for its Global Brand
Norwalk, Conn. – October 1, 2013 – LogicSource, a leading sourcing solutions firm, today announced a multi-year agreement with Ultimate Fighting Championship® (UFC®), one of the fastest growing global entertainment brands, in which UFC will gain valuable cost-savings by using LogicSource’s OneMarket® cloud-based technology to manage its entire creative production process.
“UFC’s business involves a tremendous amount of creative and digital assets across several departments, many of which are constantly changing at a rapid pace,” said Heidi Noland, Vice President, Creative at UFC. “OneMarket makes it possible to streamline our asset management and creative production process, allowing UFC to more effectively scale our global brand.”
OneMarket’s Concept-to-Customer workflow significantly improved the creative production process by centralizing storage of digital assets and content, as well as applying metadata tags for easy searching. Moving forward, UFC will have approved assets linked directly to the OneMarket eProcurement capabilities, resulting in significant time and cost savings in the Procure-to-Pay (P2P) process.
“UFC brings a unique product to the market, where content is king. It owns the exclusive rights to license all of its digital assets, and needs the ability to share swiftly and securely,” said Sam Vail, General Manager of OneMarket. “With OneMarket, UFC will be able to significantly cut the time spent on manual processes such as internal and external asset requests, and also drive major cost savings across multiple marketing production categories.”
The OneMarket software solution allows companies to manage the sourcing and procurement process more effectively, gain transparency throughout the supply chain, and drive sustainable cost savings. Marketing, Creative, Procurement, and Suppliers are all able to work in one, fully integrated platform using Digital Asset Management (DAM), creative approval workflow, and procurement tools. OneMarket is delivered in a software-as-a-service (SaaS) business model, and integrates easily into industry-leading ERP solutions such as SAP, Oracle, Ariba, and Coupa.
LogicSource helps companies buy better. LogicSource is reinventing sourcing and procurement with a fully transparent, investment-based model that ensures clients don’t spend a dime until they see results. By assembling proven, pre-built assets, including its world-class supplier ecosystem, sourcing and procurement operations center (SPOC), and leading OneMarket® technology, LogicSource executes rapidly deployable, customized solutions that deliver immediate savings and sustainable value. For more information, visit www.logicsource.com.