By Chris Maher | Client News

Norwalk, CT, April 24, 2017 – Drybar, the innovative brand that has revolutionized the blowout industry, has entered into a multi-year relationship with LogicSource®, the dynamic sourcing and procurement leader. As part of the agreement, LogicSource® will provide Drybar with strategic sourcing and procurement operation services to drive innovation and cost reductions primarily in the areas of retail store

“The intelligent management of our efficiencies, quality, timing and logistics continues to be of the utmost importance in the success and growth of Drybar. We are very much looking forward to this new partnership and utilizing the expertise of the LogicSource teams as Drybar continues to expand and grow the business,” said John Heffner, CEO of Drybar.

 “While Drybar and LogicSource® are inherently different businesses, we are both driven by a common philosophy – focus on one thing and be the best at it,” said David Pennino, President and Chief Executive Officer, LogicSource®. “We are looking forward to offering our sourcing and procurement expertise to Drybar to allow this remarkable industry leader to further expand its business so they can continue to excel and focus on what it is that they truly do best.”

In addition to their over 70 locations throughout the US and Canada, Drybar’s growing product line is sold through their own shops, as well as Sephora, Nordstrom, Ulta and Bloomingdale’s.

With expertise in the retail, restaurant and consumer-facing businesses, LogicSource® implements solutions designed for their well-known clients by combining on-site staffing, on-demand subject matter experts and its proprietary OneMarket® technology. Professionals with deep sourcing and procurement experience combined with powerful business intelligence and workflow automation drives enhanced savings for LogicSource’s® clients and has led to their best-in-class retention rate.

About Drybar:

Named one of the top “100 Brilliant Ideas” by Entrepreneur magazine and one of New York Magazine’s “Boom Brands,” Drybar is based on the simple concept of focusing on one thing and being the best at it. Drybar opened its first shop in Brentwood, California in 2010 and has grown to over 70 locations nationwide. The brand offers a full line of professional products & tools available at Sephora, Nordstrom, and select Ulta and Bloomingdale’s locations. Alli Webb, Founder of Drybar, was named one of the “100 Most Creative People in Business” by Fast Company, and has been featured on the Cosmo Power List by Cosmopolitan magazine, as well as the Fortune 40 Under 40 List. Alli is also the author of The New York Times best-selling book, “The Drybar Guide to Good Hair for All,” which was published in October of 2016. More information about Drybar is available at

About LogicSource®:
LogicSource® is owned and operated by an experienced group of global business veterans, partnered with Bain Capital, who came together with a common goal − to radically change and reinvent the way sourcing and procurement works. The firm’s investment-based approach is completely unique in the industry. LogicSource® puts its own money on the line to ensure their clients’ success and their execution-based, fully transparent business model shows what is possible before any money changes hands. By assembling proven, pre-built assets, including its world-class supplier ecosystem, sourcing and procurement operations center (SPOC), and leading OneMarket® technology, LogicSource® executes rapidly deployable, customized solutions that deliver immediate savings and sustainable value. More information about LogicSource® is available at

Press contacts:
Drybar: Maria Boschetti,, phone: 714.585.1485

LogicSource: Chris Maher,, phone: 203.940.6069