Strategic CFO Forum – The Key To Survival Now: Smarter Data, Smarter Decisions

By Colin Gilmore | People | Media Coverage

LogicSource CFO Niki Heim will be participating on a panel discussion at StrategicCFO360’s Strategic CFO Forum on Monday, October 17, titled, “The Key To Survival Now: Smarter Data, Smarter Decisions.” In this session, she will be joined by Nasdaq CFO, Ann Dennison, and Zeta Global CFO, Christopher Greiner, where they will be discussing the importance of data-driven insights and how they can be used to drive business objectives and support decision-making.

If you are attending the forum, be sure to stop by for this engaging discussion, and learn how a smarter approach to data can fundamentally change your organization’s value proposition.

For registration information, visit

The Key To Survival Now: Smarter Data, Smarter Decisions

Data-driven insights can fundamentally change your organization’s value proposition. Often data that the CFOs receive about the business pipeline, conversions, and current quarter deals are stale by the time they arrive at their desks. How can you make data more than just that and use it to drive your business objectives? And how can you leverage both financial and non-financial data to support cross-departmental decision-making? We will discuss ways to help you create a framework to maximize the value of your enterprise’s data and analytics by mapping key company objectives to KPIs and leveraging metrics to make smarter decisions on company strategy and financial planning.

Featured Speakers:

  • Chris Greiner, CFO, Zeta Global
  • Ann Dennison, Chief Financial Officer, Nasdaq
  • Niki Heim, Chief Financial Officer, LogicSource
  • Moderator: Dan Bigman, Chief Content Officer, Chief Executive Group

About LogicSource
The innovative leader in procurement services and technology, LogicSource is purpose-built to drive profit improvement, mitigate risk, and ensure supply chain continuity through better buying. LogicSource focuses exclusively on the sourcing and procurement of indirect goods and services, which typically represent 20% of an organization’s revenue and the area of greatest spending inefficiency. These include complex categories like marketing, packaging, corporate services, facilities, information technology, distribution and logistics and more, for which organizations often lack the capacity, focus and scale to achieve best-in-class buying. Unlike traditional advice-based consultants, LogicSource is a purpose-built buying utility with assets that are configurable to their clients’ needs and ready to deploy. By combining decades of sourcing and procurement expertise, superior market intelligence, cross-portfolio spending leverage, and their OneMarket® Source-to-Pay technology, LogicSource executes customized solutions that deliver immediate savings and sustainable value. For more information visit