By David Pennino
This article was originally published by Procurement Magazine.
“CEOs, of course, have a great deal of help and resources at their disposal. However, they, more than anyone else in the organization, confront an acute scarcity of one resource. That…
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By David Pennino
Brand vulnerability is the degree to which a brand is exposed to risk. Companies have studied the subject for decades. Whether it’s misalignment of messaging and execution, a crisis of credibility, or a struggle to innovate and stay relevant,…
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By David Pennino
I spend more than 70% of my work life on the road visiting with clients and colleagues spread around the globe. Despite the obvious setbacks of being away from my family, there are interesting benefits to meeting with executives…
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By David Pennino
After many years in professional services, technology, and business process outsourcing, one phrase always comes back to me at the beginning of any new engagement: “Turkeys don’t vote for Thanksgiving.” Sure, it’s a bit of dark humor, but it…
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