Idea Lounge


Oct
23

Procurement Pros: You Have Major Brand Vulnerability!

By David Pennino

    

Brand vulnerability is the degree to which a brand is exposed to risk. Companies have studied the subject for decades. Whether it’s misalignment of messaging and execution, a crisis of credibility, or a struggle to innovate and stay…

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Jul
27

Introducing … Buying as a Service

By Sam Vail

One company can’t do it all. That’s why organizations often seek external support for areas outside of their core competency. They work with outside legal counsel, employ advertising agencies, rely on public relations firms and outsource payroll.  Allow me…

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Jan
2

Are You Rusting?

By David Pennino

I spend more than 70% of my work life on the road visiting with clients and colleagues spread around the globe.  Despite the obvious setbacks of being away from my family, there are interesting benefits to meeting with executives…

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Nov
20

On Change: Don’t Be a Turkey

By David Pennino

After many years in professional services, technology, and business process outsourcing, one phrase always comes back to me at the beginning of any new engagement: “Turkeys don’t vote for Thanksgiving.” Sure, it’s a bit of dark humor, but it…

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