Idea Lounge


Jun
9

The CPG Marketing + Procurement Dilemma

By Andrew Rader

For Consumer Packaged Goods (CPG) companies, Marketing is a mission-critical function and a major barometer for overall brand health. The same reason we know the names Nike, Budweiser and Kleenex is the reason why Marketing is king within CPG. On…

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Jan
1

Aligning the Interests of Buyers and Suppliers

By Editor

THE COUNTERINTUITIVE TRUTHS OF SUPPLY CHAIN MANAGEMENT

Important ideas get lost in translation when moving from concept stage to real-world execution. LogicSource believes the best way to align buyer and supplier interests is to embrace the counter-intuitive truths of supply…

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